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Entrepreneurship Course Outline

The Entrepreneurial Perspective

Concepts Covered:

  • Entrepreneurship Today
  • Entrepreneurial Vision and Goals
  • The Entrepreneurial Mindset

The Entrepreneurial Journey and Pathways

Concepts Covered:

  • Overview of the Entrepreneurial Journey
  • The Process of Becoming an Entrepreneur
  • Entrepreneurial Pathways
  • Frameworks to Inform Your Entrepreneurial Path

The Ethical and Social Responsibilities of Entrepreneurs

Concepts Covered:

  • Ethical and Legal Issues in Entrepreneurship
  • Corporate Social Responsibility and Social Entrepreneurship
  • Developing a Workplace Culture of Ethical Excellence and Accountability

Creativity, Innovation, and Invention

Concepts Covered:

  • Tools for Creativity and Innovation
  • Creativity, Innovation, and Invention: How They Differ
  • Developing Ideas, Innovations, and Inventions

Identifying Entrepreneurial Opportunity

Concepts Covered:

  •  Entrepreneurial Opportunity
  • Researching Potential Business Opportunities
  • Competitive Analysis

Problem Solving and Need Recognition Techniques

Concepts Covered:

  • Problem Solving to Find Entrepreneurial Solutions
  • Creative Problem-Solving Process 
  • Design Thinking
  • Lean Processes

Telling Your Entrepreneurial Story and Pitching the Idea

Concepts Covered:

  • Clarifying Your Vision, Mission, and Goals
  • Sharing Your Entrepreneurial Story
  • Developing Pitches for Various Audiences and Goals
  • Protecting Your Idea and Polishing the Pitch through Feedback
  • Reality Check: Contests and Competitions

Entrepreneurial Marketing and Sales

Concepts Covered:

  • Entrepreneurial Marketing and the Marketing Mix 
  • Market Research, Market Opportunity Recognition, and Target Market
  • Marketing Techniques and Tools for Entrepreneurs
  • Entrepreneurial Branding
  • Marketing Strategy and the Marketing Plan
  • Sales and Customer Service

Entrepreneurial Finance and Accounting

Concepts Covered:

  • Overview of Entrepreneurial Finance and Accounting Strategies
  • Special Funding Strategies
  • Accounting Basics for Entrepreneurs
  • Developing Startup Financial Statements and Projections

Launch for Growth to Success

Concepts Covered:

  • Launching the Imperfect Business: Lean Startup
  • Why Early Failure Can Lead to Success Later
  • The Challenging Truth about Business Ownership
  • Managing, Following, and Adjusting the Initial Plan
  • Growth: Signs, Pains, and Cautions

About the book



Entrepreneurship is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

About the authors:

Senior Contributing Authors

Michael Laverty, Colorado State University Global
Chris Littel, North Carolina State University

Contributing Authors

Chandra D. Arthur, Cuyahoga Community College
Martin S. Bressler, Southeastern Oklahoma State University
Stephen M. Byars, USC Marshall School of Business
Bryan Coleman, Assumption College
Mehran C. Ferdowsian, Wilkes University
Geoffrey Graybeal, Georgia State University
Wm. David Hawkins, Northwestern Oklahoma State University
Jennifer Herrera, Capella University
Lyzona Marshall, Seton Hill University
Angela Mitchell, Wilmington College
William Nantz, Houston Community College
Denisse Olivas, University of Texas at El Paso
Karli Peterson, Colorado State University Global
Mark A. Poepsel, Southern Illinois University Edwardsville
Kevin Raiford, College of Southern Nevada
Jeffrey J. Sabolish, University of Michigan-Flint
Sally Sledge, Norfolk State University
Kurt Stanberry, University of Houston-Downtown

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